Ed is the co-founder of Bird Eyewear, a fast-growing brand who are pioneering a sustainable future in eyewear. Bird focuses on reframing what really matters; people and planet. The brand creates exceptional designs, seeking out or innovating their own materials for frames, including certified woods, bio-based acetate, renewable cork, castor beans, and recycled aluminium. Bird are the highest-scoring B Corp eyewear brand in the world, verified to meet the highest standards of social and environmental impact. They recently developed their own closed-loop manufacturing in the UK using waste plastics from Devon, and are a Frame of the Year winner at the Opticians Awards.